Cruise search inspired by favorite films and tv series

Overview

To celebrate P&O Cruises partnership with the BAFTA Television Awards, we proposed a unique idea to elevate their customer experience by combining modern technology with the world of television. Our concept was to create a RAG search engine that could link P&O Cruises travel offerings with customers’ favourite TV series or scenes. The idea was to take advantage of P&O Cruises association with the BAFTA Television Awards and offer users a completely new way to explore cruises—through the lens of their favourite on-screen moments. P&O Cruises loved the concept and eagerly agreed to bring it to life.

The Solution

We developed a search functionality based on a modern engine that intuitively understands and interprets user preferences. This tool allowed users to search for cruise recommendations based on a TV series or even a particular scene, and the system would return destinations that mirrored or were inspired by the on-screen locations. Whether it was a series famous for its scenic settings or iconic moments, users were connected to cruises that travelled to similar or exact destinations.

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For example, searching for a memorable scene from a TV series filmed in Croatia could lead to a Mediterranean cruise that includes Dubrovnik, a key filming location. The system’s deep understanding of cultural references allowed for engaging and personalised cruise suggestions, creating a unique and memorable user experience.

Results

During the four weeks the campaign ran, the search engine saw significant engagement:

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• 1,000+ searches performed
• 230 unique shows searched

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This innovative approach not only engaged existing customers but also attracted new audiences passionate about television, transforming the way users connected with travel through P&O Cruises.

Why this Matters

This project demonstrated the potential of modern technology to transform traditional travel experiences by integrating personalisation and culture. By leveraging the connection between P&O Cruises BAFTA Television Awards partnership and entertainment, we were able to provide a one-of-a-kind solution that redefined how users discover and connect with travel.

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Our commitment to innovation shines through this project, delivering engaging, customised solutions that resonate deeply with today’s consumers and their passions.